In the event you’ve scrolled thru TikTok ahead of, you will have spotted the automatic voice that occasionally accompanies captions. This selection is named text-to-speech, and it’s a good way so as to add some further context on your movies, use a voiceover when you’re no longer relaxed narrating your self, and extra.
In the event you’re on the lookout for new TikTok video concepts, incorporating text-to-speech into a few of your content material could also be the easiest addition on your technique.
All the way through this newsletter, we’ll stroll you thru precisely the way to upload text-to-speech on your TikTok movies, then percentage 10 implausible examples that you’ll be able to simply draw from to your personal content material.
Tips on how to Do Textual content-to-Speech on TikTok:
- What’s Textual content-to-Speech on TikTok?
- Tips on how to Do Textual content-to-Speech on TikTok
- 10 Global-Magnificence Examples of Textual content-to-Speech on TikTok
- Continuously Requested Questions
What’s Textual content-to-Speech on TikTok?
Textual content-to-speech is an accessibility characteristic that permits TikTok creators so as to add an automatic voice to learn off written-out captions. No longer simplest does it permit customers with imaginative and prescient impairments to enroll in in at the a laugh, however it could additionally upload a brand new edge on your video content material.
Right here’s an instance of a TikTok video the use of the text-to-speech serve as:
@yeti We spent the day smoking poblano sausages with Ambassador Andrew Muñoz from Moo’s Craft Barbeque in Los Angeles, CA. #YETI #BuiltForTheWild #BBQ #barbeque #LosAngeles #California #Sausage #bbqtiktok ♬ unique sound – YETI
The preliminary advent to the video is typed out in a caption, then learn out by means of one of the vital voice choices. On the other hand, there’s no different speaking, only a tune enjoying over the movie. It shall we the true video content material stand out extra, whilst nonetheless offering some form of rationalization.
There are lots of tactics to make use of text-to-speech on TikTok, however first, let’s duvet precisely the way to get admission to this selection.
Tips on how to Do Textual content-to-Speech on TikTok
In the event you’re able so as to add your individual text-to-speech on your TikTok video, practice along side this fast step by step:
- File or add your TikTok video.
- Faucet the Textual content possibility in the suitable hand modifying menu, then sort out your caption. Then faucet Executed.
- Faucet in your textual content, then make a choice Textual content-to-speech.
- Flick thru all the voice choices to select the voice that you simply assume suits highest, then faucet Executed.
- In the event you’ve created more than one textual content bubbles that you wish to have so as to add a voice, faucet the Observe voice to all textual content on this video possibility.
- To switch the voice, faucet your textual content once more, then faucet Trade voice.
It’s an very simple procedure—simply remember to’ve proofread your captions, selected the most efficient voice, and also you’re finished!
10 Global-Magnificence Examples of Textual content-to-Speech on TikTok
Curious how it’s possible you’ll need to use this selection? We’ve were given ten nice examples that exhibit how manufacturers similar to yours are already profiting from TikTok text-to-speech.
1. Duolingo
Language app Duolingo is known on TikTok, growing humorous movies that big name their owl mascot Duo. Actually, they’re infamous for one of the vital wild content material they’ve posted at the micro-video app.
They’ve additionally lately introduced a Duolingo-sponsored Roblox recreation. Roblox is a web based gaming platform that still permits customers to create their very own video games. Duolingo labored with a Roblox recreation author with a purpose to make their very own on-line recreation, bringing much more logo consciousness to the app.
To advertise their new recreation, they printed a humorous video on TikTok with a mini excursion:
@duolingo enjoying my roblox video games #duolingo #comedy #development #dualipa #dulapeep #gaming #roblox #spanishorvanish #metaverse ♬ Aesthetic – Tollan Kim
On the other hand, they made up our minds to make use of the text-to-speech characteristic to relate as they did a mini recreation walkthrough—and the narration is the rest however critical. This use of text-to-speech is extremely on logo for them, but it surely’s additionally extraordinarily entertaining.
Believe how you’ll be able to make the most of this selection so as to add some humor or comedic reduction on your TikTok movies.
2. Starbucks
Starbucks is a world-renowned espresso store that most definitely didn’t want an advent, however right here you may have one anyhow. They percentage a mix of content material on their TikTok, from menu adjustments to funny movies to user-generated content material.
They extra incessantly than no longer have other people of their movies doing the speaking, however they’ve additionally applied the text-to-speech characteristic in a handful of movies as a good way to introduce what the video is set.
As an example, check out this video, the place two girls are making Starbucks cup-inspired tie-dye shirts:
@starbucks Your new summer time sidekick simply dropped. ☀️ Cups to be had at taking part shops in the United States and Canada whilst provides final. #Starbucks #TieDyeTutorial #Tumblers ♬ unique sound – Starbucks
There’s song right through the video, however the one two bits of textual content are initially, introducing what the video is set, and on the finish to near it off. It’s easy and efficient, particularly when you don’t need to do the voiceover your self.
3. The Sill
The Sill is a web based plant store with retail shops in main towns like New York and Los Angeles. They promote instructional content material about plant care in addition to funny movies that plant oldsters can simply relate to.
This video under is a smart instance in their humorous, relatable content material (a minimum of to these people who love vegetation):
@thesill Relatable am I proper? #thesill #plantsmakepeoplehappy #plantlover #payday ♬ Joel Beam-JP – Carlton Banksy
It’s a handy guide a rough 10-second video the place the text-to-speech section is the big name of the display, and the individual within the video is just reacting to the phrases.
This is going to turn that your text-to-speech movies don’t all the time need to be one thing in-depth. To find one thing humorous to have it say, then have your video on within the background so as to add some extra to it.
4. The Positive Piece
The Positive Piece is a small business that sells cute puzzles, rather than some of the generic and boring ones we often see in stores. Most of their content centers around showcasing some of their puzzle options and watching puzzle-in-progress shots.
The business owner narrates many of their videos, but they took a chance to utilize the text-to-speech for this video below:
@positivepiecepuzzles Out with the old, in with the new #jigsawpuzzles #puzzletok #puzzles #midnfulness #mindfulnesstips #giftideas #mentalhealth #art #selfcare ♬ original sound – Cav’s Content
In this video, they’re using text-to-speech for a basic introduction, before leading into the music and showing the puzzle get completed. This is a great way to use this feature, especially if you’re really just wanting the video itself to steal the show.
5. Lulu’s
Lulu’s is an online clothing boutique that shares a lot of content with outfit ideas, seasonal clothing to buy, and other similar videos. They almost exclusively use music-only audio, with rare voiceovers or talking sound bytes.
However, they decided to hop on a trend, incorporating text-to-speech in the following video:
@lulufashionph Long wait is over, these top selling affordable P189 trousers are restocked! Checkout now while stocks last! #TikTokShopFashiON #fypシ #foryoupage #tiktokshop #manila ♬ Ive nightcore – tanked
Many people have done videos with the “What I ordered versus what I got” theme or sound byte, showcasing what the product photo looks like compared to a completely different (and often cheap or unusable) product they actually received.
However, Lulu’s decided to take advantage of this by sharing a user-generated video that showcases the actual product looking identical to the product photo (as it should). The text-to-speech is only used for that iconic line, then it leads into a song for the rest of the video.
6. Sephora
Sephora is a popular makeup company with retail stores all over the world, as well as the option to buy from their website online. They share product information, makeup and skincare tips, makeup looks, and more on their TikTok feed.
They take turns between having someone on camera, having a voiceover narrate, or using the text-to-speech. Here’s an example of how they decided to take advantage of text-to-speech:
@sephoraThe best fragrances are here! Check out our top scents to live in.♬ original sound – sephora
This feature is great for basic narrations, so using it to show off the top fragrances in the store is a simple but clever strategy.
7. Linda Tong Planners
Linda Tong Planners is a small planner business that has blown up thanks to TikTok. The business owner shares order packaging videos, planner layouts, online planners that work well with her physical planners, and more.
She often narrates her own videos, but she decided to use the text-to-speech option in this video below:
@lindatongplanners Interactive elements so your planner isn’t BORING af #plannertiktok #plannertok #planner #bulletjournal #cats #plannercommunity ♬ Music For a Sushi Restaurant – Harry Styles
POV stands for point-of-view, and is a popular video trend. But one great part of using the text-to-speech for this copy is that the automated voice mispronounces “POV,” saying it instead as a word rather than an initialism.
This provides a fun bit of comedic relief, and you’ll often see people use the text-to-speech feature to see how it pronounces various words, acronyms, and initialisms.
8. Nike
Nike is one of the most well-known running shoe and athletic wear stores in the world, so it’s no surprise that they’ve put together a great presence on TikTok. They often share videos of professional athletes or clips from sports games. However, they also rope pro athletes in to film content for them as well.
Here’s a great example of that below:
@nike Who’s getting the W? 🏀 #basketballtalk #nikenationals ♬ FEEL THE GROOVE – Queens Road, Fabian Graetz
In this video, they did a mixture of text-to-speech narration and letting the people in the video talk. This is a great way to provide some context for the video while still letting those being recorded make the bigger impact.
9. At Home
At Home is a home decor superstore that is easy to get lost inside. They share lots of videos of the products they’re selling in store as well as some humorous videos about throw pillows and other popular home decor items.
They used the text-to-speech feature in this creative video:
@athomestores Put a hand in the chat if this was a little TOO relatable ✋🏼 #athomestores #athomestorefinds #fyp #fypage #foryou ♬ Love Grows (Where My Rosemary Goes) – Edison Lighthouse
They chose to use text-to-speech rather than any other voiceover narration to share what different wall art means for the person who would buy it and place it in their home—though a bit facetiously.
This type of video is a great way to promote your products but also have some fun with it and entertain your audience.
10. Flaire & Co.
Flaire & Co. is a small jewelry business that shares affordable but high-quality jewelry. Their TikTok feed focuses both on sharing product clips as well as the business owner answering questions and sharing information about the business.
This video was made in response to a comment on a previous video:
@flaire.accessories Reply to @maddy_rodabough Good quality jewelry doesn’t have to be expensive!! #affordablejewelry #jewelryhaul #goldjewelry ♬ original sound – Flaire & Co.
They used text-to-speech as the narration throughout the video while also showing off the quality of the jewelry. Since this business owner often has videos with her voice, this is a great way to break up the feed with a different voice.
Create Your Own TikToks With Text-to-Speech
Start ramping up your TikTok strategy by incorporating videos that use the text-to-speech feature. Learn even more about growing your TikTok following and selling products using TikTok shopping. TikTok can be a gamechanger for your brand if you get creative enough.
Frequently Asked Questions
Where is the text-to-speech feature?
The text-to-speech feature can be accessed after using the Type tool to type out a caption or message. Once you’ve input your text, tap on it again to access “Text-to-speech” option.
Why use text-to-speech on TikTok?
Using text-to-speech can be a great way to add voiceover or narrative if you don’t want to use your actual voice. It can also add some comedic relief to your content. Plus, it makes sure that someone who may not be able to read the captions can still understand the content.
How do I add narration to TikTok?
You can add narration to a TikTok video in one of two ways: using text-to-speech (which we’ve outlined here) or by adding a voiceover. If you tap the down arrow in the sidebar menu with options for editing your video then scroll down, you’ll be able to access the voiceover option where you can record your own narration.
How do I change the voice in text-to-speech on TikTok?
Once you tap the “Text-to-speech” option on your text, a menu will pop up with a number of different voice options (and even singing or musical options) for your text-to-speech copy.
Why did the text-to-speech voice in TikTok change?
TikTok had previously used voice actor Beverly Standing’s voice without her permission. After she sued them, they changed one of the North American voice options to one they had permission to use.
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